Top 10 Things Every Website Should Have
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Branded Image - reflects the same look and feel as your business card, stationary, and current marketing designs, especially logo colors and style. |
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Free Information - some type of free information that gives visitors an incentive for visiting such as a free report, free newsletter, free online special, free gift, etc. |
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Online Database - ability to easily capture visitor information (at minimum first and last name, and email address). |
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Automated Email System - what we call our "Email Scheduler" that allows you to automatically send electronic information to your database, such as free information, newsletter, updates, products and service reminders, etc. |
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Automated Opt-in or Opt-out System - also known as an "unsubscribe system", one that actually works, so that people can be taken off of emails if desired. |
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Ability to Easily Change Information on Website Instantaneous - you should be able to change content, pictures, and any other information you require instantaneously without having to hire a web developer or use any type of software. |
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Tells a Good Story - your website should not only tell a clear story about what your company does, but it should also spark their interest and differentiates you from your competitors as well. |
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Easy Navigation - if someone has to click more than 2 times to get to where they are going, you have lost them. |
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Minimal Content - in this case "Less is More". The average visitors spends 10 seconds or less per page, so you need to be short, sweet and to the point. |
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Quality Pictures - pictures are stronger than words on websites, so your pictures shouldn't just be there for filler, but they should accentuate, assisting in telling a story, or demonstrate something about what your business does. |
If your website doesn't have ALL of these items, you are most likely losing valuable customers, and wasting time and money. If you don't have a website currently, you have an enormous opportunity in front of you to make your business easier and more profitable.
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Marketing Genius! That pretty much sums it up. Some companies are great at ... 
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